Mobile ad platform Aki Technologies has announced the acquisition of Eyeview’s video advertising technology. Aki will now expand beyond mobile advertising to desktop and connected TV. As per the acquisition, Aki has received a DSP and bidder, an ad server that informs which video creative to deliver and a video creation module that enables dynamic video creative optimization. Eyeview’s technology offers more opportunities when combined with Aki’s existing platform, which delivers ads targeted for specific mobile moments. The financial terms of the deal were not disclosed. Aki plans to reopen Eyeview in the first half of 2020 as a separate entity.
Source: https://techcrunch.com/2020/01/23/aki-acquires-eyeviews-ad-personalization-tech/
