Customer engagement company Airship unveils real-time, bi-directional integration with Adobe Experience Platform. The pre-built integration will allow marketers to enrich customer profiles in Adobe Experience Platform in real-time with Airship’s mobile behavioral data. I will also ingest Adobe’s instant segment updates and profile attributes for personalized experiences across Airship’s cross-channel and mobile journeys.
The integration will allow marketers and customer experience lines of business to enhance personalization easily and move customers in and out of crucial Airship Journeys in real-time, with audience segments and real-time customer profiles from Adobe Experience Platform for more responsive and relevant messaging.
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