AIB has expanded its customer experience platform with the leading experience management organization Medallia. AIB plans to deploy the customer experience measurement software to improved heights by using a digital measurement solution.
They plan to ensure fast customer information that can help create a strategy built on a customer-first policy. The organization also plans to deploy advanced text analytics to guide the client’s experience’s enhanced understanding. As part of the latest feature, clients will be requested to provide video feedback to bring a better sense of their experience with the organization.
The platform will enable employees with better insights on CX and live feedback via their mobile phones.