Affinitiv, provider of data-driven marketing and software solutions to the automotive market, launches its new all-in-one management console, DealerLens. The console enables Affinitiv clients to easily measure and benchmark results across multiple solutions, which allows dealerships to track productivity more effectively across all dealers within a group. Additionally, DealerLens provides dealerships with a high-level overview of the performance of each Affinitiv product they are using and how it interacts with their business.
DealerLens is a one-stop shop for getting a complete front-to-back view of the dealer group’s operations to find actionable insights that improve business for the dealership. The console interface displays customizable widgets based on the information each dealer wants to receive.
The dealer can view an overall summary of their business and benchmark dealerships within the group by the entire industry or brand piers. The views are broken into key areas of the business with a customized heads-up view to pin favourite metrics. DealerLens ultimately delivers a highly efficient way to digest data to meet the specific goals within a dealer group and its dealerships.
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