The intelligent marketing analytics firm Adverity has recently announced that it has bagged $30 million in a Series C funding round. Sapphire Ventures led the financing, in participation with other existing investors Mangrove Capital Partners, SAP.iO, Felix Capital, and AWS Gründerfonds.
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With this latest funding, Adverity plans to accelerate its business growth, R&D, and office networks. Last year, it had raised €11 million Series B round for the AI-driven platform – to help marketers with actionable insights. As the e-Commerce industry is growing amid the crisis, it is expected that the company can help marketers more with its marketing data and extract intelligence.
Source: https://techcrunch.com/2020/04/21/marketing-data-platform-adverity-raises-30m-series-c-led-by-sapphire-ventures/
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