The intelligent marketing analytics firm Adverity has recently announced that it has bagged $30 million in a Series C funding round. Sapphire Ventures led the financing, in participation with other existing investors Mangrove Capital Partners, SAP.iO, Felix Capital, and AWS Gründerfonds.
With this latest funding, Adverity plans to accelerate its business growth, R&D, and office networks. Last year, it had raised €11 million Series B round for the AI-driven platform – to help marketers with actionable insights. As the e-Commerce industry is growing amid the crisis, it is expected that the company can help marketers more with its marketing data and extract intelligence.