The digital audio advertising solution, AdsWizz, has recently announced the launch of its new features within AudioMatic – its audio-centric programmatic buying platform. This is to enhance the podcast planning and buying for large enterprises, through automation. The new features include automating host-read campaigns and providing brand-safe audience buys.
Alexis Van de Wyer, CEO at AdsWizz, said, “Digital audio buys are increasingly being automated by agencies, which is translating to podcasts. While host-read ads represent an important part of podcast advertising, the process of managing these campaigns is still very manual…The updates – offer publishers and buyers the ability to manage host-read ads in a simpler and scalable way.”
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Source: https://martechseries.com/sales-marketing/programmatic-buying/adswizz-launches-new-automated-podcast-buying-capabilities-on-its-programmatic-platform/
