AdsWizz’s New Features Will Enhance Podcast Planning and Buying

digital audio advertising, advertising, AdsWizz, AudioMatic, audio-centric, podcast, automation, Podcast advertising, programmatic buying platform
AdsWizz’s New Features Will Enhance Podcast Planning and Buying

The digital audio advertising solution, AdsWizz, has recently announced the launch of its new features within AudioMatic – its audio-centric programmatic buying platform. This is to enhance the podcast planning and buying for large enterprises, through automation. The new features include automating host-read campaigns and providing brand-safe audience buys.

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Alexis Van de Wyer, CEO at AdsWizz, said, “Digital audio buys are increasingly being automated by agencies, which is translating to podcasts. While host-read ads represent an important part of podcast advertising, the process of managing these campaigns is still very manual…The updates – offer publishers and buyers the ability to manage host-read ads in a simpler and scalable way.”

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