Adstream Employs Exasol to Power Industry Customer Behavior Dashboards

Exasol, the analytics database, and Adstream, the international provider of digital asset management and analytics solutions to the ad enterprise, recently proclaimed the introduction of Adstream’s Public Advertising Insights Portal which is driven by Exasol.

The dashboards, which are available to the people, provide great insight into advertising spends, plans, and content formats by the industry domain. The initial dashboard to be advertised, Covid-19 Advertising Impact, presents industry insights and trends throughout the COVID-19 pandemic, which in turn offer powerful benchmarks around consumer behaviors.

Adstream started on this project to build a Public Advertising Insights Portal as a part of the broader One Analytics platform that Adstream delivers to its customers.

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