AdRoll, a part of NextRoll Inc., has recently announced the launch of a new suite of marketing tools for the direct-to-consumer (D2C) brands. It is focused on expanding its new growth marketing platform – along with different marketing solutions across email, cross-channel measurement, and AI-driven product recommendations.
The marketing platform is now available for users via a software-as-a-service subscription pricing that includes its first free marketing features. Besides, AdRoll’s marketing technology, data management, and machine learning solutions are now available for all D2C brands and of all sizes. It will allow marketers to track how their audience is accessing the brand through different channels and experiencing it.