Adobe announced the roll-out of the Adobe Experience Manager, which is a division of Adobe Experience Cloud. The new tool helps to deliver production-quality CMS, and DAM environments in real-time and content customization feature integrated with SaaS-like agility, which marketers and developers require for businesses of every size for both B2B and B2C.

As a cloud service, it fills up a company’s capabilities to manage and deliver digital assets, increased campaigns, and faster experiences, Adobe claims. Loni Stark, Adobe’s Senior Director of Product Marketing, said, “It creates a compelling offer for mid-size companies and enterprises that are increasingly transforming to adopt advanced digital tools but need more simplicity and flexibility to support their changing business models.”

Source: https://www.martechadvisor.com/news/cloud-integration/adobe-experience-manager-as-a-cloud-service-unveiled-to-drive-customer-experience-management/