The digital marketing cloud technology provider Listrak recently joined the Adobe Exchange Program ranks as an Accelerate Partner. The partnership helps to lead direct-to-consumer (DTC) and Fortune 100 brands to serve highly customized, cross-channel experiences across the complete customer journey.
Also, marketers that use Listrak can also easily leverage the Adobe Analytics integration and Magento extension. This will ensure in better customer engagement and increased revenue via a simple point-and-click experience. Adobe Analytics clients can now monitor and track vital email metrics natively. This helps them to seamlessly understand the email performance and detect the new insights inside Adobe Analytics.
Source: martechseries
