Adjust, a measurement and analytics company, has integrated with Google Play Games on PC. This allows gaming app developers, marketers, and studios to distribute and measure their marketing campaigns across numerous platforms.
Also read: Overcoming Obstacles in Implementing AI-driven Marketing Campaigns
Adding Google’s Play Install Referrer API helps app developers understand the channels delivering the most users to their apps from the Google Play store.
This integration unlocks multiple growth opportunities for gaming app developers. This offers seamless gaming across platforms and effective cross-platform measurement to drive ROI.
Read more – Adjust Integrates Google Play Games on PC, Unlocking Cross-Device Marketing Opportunities For App Developers
For more such updates follow us on Google News TalkCMO News.
