AdInMo has launched a new SDK that combines player data and multi-format support for in-game advertising. AdInMo’s latest SDK offers more options to publishers and advertisers with immersive formats across display, video, audio, and rewarded InGamePlay.
Also read: Contextual Advertising Trends in 2024
The SDK also includes a proprietary metric called PlayerEngagementScore™. It helps to measure player affinity and feed into AdInMo’s ML-powered audience framework for better targeting. The new release is a single solution for monetization, retention, and addressability.
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