AdBeacon Launches New Ad Optimization Platform

AdBeacon-Launches-New-Ad-Optimization-Platform
AdBeacon-Launches-New-Ad-Optimization-Platform

AdBeacon has announced the launch of its first party data tracking and ad optimization platform. Online advertisers, particularly Facebook marketers, can use the platform to precisely target advertising in real time using their own data.

According to the business, AdBeacon successfully resolves the problems that marketers have been obliged to deal with as a direct result of iOS14 and its influence on user privacy. Facebook (Meta) has shortened the post-click attribution window from 28 to 7 days as a result of these problems. This restriction has virtually been removed because AdBeacon stores first party data, allowing clients to use lookback windows for as long as they have data kept.

CEOs, CMOs, and other digital marketers may use AdBeacon, an eCommerce reporting and attribution tool, to make strategic decisions about how best to allocate their advertising budgets.

Read More: AdBeacon Releases New Ad Optimization Platform–The Facebook Solution to iOS14.5

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