The digital advertising business of Axiata Digital, ADA, has recently announced that it has
been merged with Branderz, a creative firm based in Cambodia. Following the merger,
Branderz will continue its operation under the brand of ADA.

The company will deliver marketing solutions to businesses that are data-driven and
services related to business growth. According to ADA, this merger is a part of the
company’s growth strategy and aimed to diversify the talent pool and services of the
company distinctly.