Three new industry reports predict an incredibly strong advertising market heading into 2022, building on a pandemic that is already better than expected.
One of the companies, Magna Global, has recorded its highest level of growth in the international advertising market, with all kinds of media spending 22% annually to reach a record $ 710 billion.
Sales of digital ads worldwide including search, social media, video, commercials and audio increased by 31% YoY to $ 442 billion worldwide, according to Magna Global. Those formats now account for 62% of total global sales. The U.S. advertising market grew by 25% YoY to $ 284 billion, while pure digital ad sales increased by 37%. In 2022, the U.S. will reach a total market value of $ 320 billion, supported by 18% digital gaming growth.
GroupM, WPP’s media investment unit, posted similar positive results, with global advertising increasing by 22.5% in the wake of U.S. political advertising and digital accounting for 64.4% of revenue by 2021.
Read More: Marketingdive
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