Acxiom, a customer intelligence company whose data-driven solutions create business growth by enabling a better customer experience, today announced that Acxiom’s Real Identity ™ includes Treasure Data, a customer data platform (CDP), to enable full-funnel personalization, attribution and measurement.
Acxiom Real Identity ™ and Treasure data help brands with faster and agile way to manage identifying information. The new partnership transforms the ID model by marking the center of its ownership solution, with all third party data, technology, or identity providers as contributors. By creating brand-owned identity graphs, and related services, brands have more control over managing their data and technology, improving accuracy while reducing reliance on third-party cookies across all managed and paid media.
