Acxiom, the data and technology foundation for marketers has announced the launch of Acxiom Real Identity. The new global identity solutions portfolio allows a view of multiple customer identities to improve customer insights. It includes the ability to create first-party identity graphs that help clients customize their identity solutions to their specific business needs.
First-party identity graphs maintain consumer identities over time and across multiple channels, allowing brands to build real relationships with consumers. Acxiom Real Identity will enable brands to combine their first-party, second-party, and third-party data, including the existing consumer data and audience insights. The services include evaluating planned identity investments and building enterprise identity solutions for better performance.