Customer intelligence organization Acxiom has partnered with diwo™; the partnership will serve updated optimization features that use AI technology and customer data to provide insights on accurate decision making and boost business results. Acxiom Optimization Solutions enabled by diwo will blend customer level information with AI tech to provide improved insights into real market demand.

Such solutions will help businesses capture new revenue, increase opportunities, decrease costs, and enable accurate, informed, and timely decision-making that boosts business results. The collaboration will initially target bigger automakers and retailers to optimize incentives and inventory management with extra industry capabilities and expansion shortly.

Source: Martechseries