Gemspring Capital’s portfolio company, ROR Partners LLC, has formed ActivImpact, LLC, which offers performance marketing solutions for mid-sized brands.
ActivImpact aims to level the marketing playing field by providing AI-powered tools to mid-sized businesses. This will allow them to compete with more sophisticated organizations. The company focuses on providing data-driven audience modeling, trade area development, optimization, and media execution capabilities to mid-sized agencies and brands.
Also read: Better Marketing with AI and Machine Learning Solutions
Industry veterans have lauded the initiative, which is expected to significantly benefit marketers and the brands they support.
Read more – Gemspring Capital-Backed ROR Partners Introduces Revolutionary Performance Marketing Platform ActivImpact™
