Accenture Interactive is teaming up with Europe’s leading consumer electronics retailer MediaMarktSaturn to restructure content creation.
Accenture is aiming for enriching content experience for the customers. The company wants to renovate their way of creating content into a marketing operation aimed at driving efficiency and making the content for relevant for the consumers. They are collaborating with MediaMarktSaturn Retail Group which is a leading electronics retailer.
Accenture plans to place MediaMarktSaturn’s content as their main source of competitive differentiation. In order to achieve that, the company will apply its SynOps platform to simplify, automate and scale. The company will use AI powered insights to deliver more appealing and relevant content.
Source: Martechseries
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