Accenture has recently announced that it is acquired CreativeDrive, the tech-driven content production firm. The terms of the acquisition were not disclosed. This collaboration is expected to simplify, automate, and scales the creative asset production process of the company.
Simply put, the global content studios by CreativeDrive will help to enhance Accenture Interactive’s capability, including digital marketing, content, media, and commerce service solutions. Overall, they would speed up the digital commerce transformation of clients.
According to Manish Sharma, Chief Executive of Accenture Operations, “We help clients drive growth by providing them with agile and scalable solutions. CreativeDrive’s business model — offers the benefit of an in-house content studio model with proprietary technology.”
Source: Martechseries
