As per a recent analysis of Industry ARC, the global ABM market attained a market potential of $736.2 million in the year 2018. This method is a success of modern marketing plans and paved its way into several B2B organizations playing a significant role in establishing a strong customer base. The ABM market is a crucial component in increasing revenue income in this competitive business landscape and gains huge customer demand, which is anticipated to increase at a remarkable CAGR of 13.53% during the forecast period 2019-2025.
North America is dominating the global ABM market with a contributing regional share of 39.28% as of 2018. As per the market report, the IT segment will generate massive demand for the ABM market, which will grow at a considerable CAGR of 15.89% through to 2025.
The market leaders in the ABM market includes Demandbase, 6Sense, Adaptive Intelligence, Engagio, Act-On Software, Insideview, SourceMedia, Drift, Celsius GKK, Hubspot, Radius Intelligence, Terminus, Evergage, Triblio, Jabmo, and others.
Digitalization, AI, and cloud computing facilitate the global ABM market by elevating the automation task flow which influences the ABM market opportunities.