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Home Quick Bytes ABM integration with Salesforce Pardot announced by Terminus
  • Quick Bytes

ABM integration with Salesforce Pardot announced by Terminus

By
TCMO Bureau
-
August 6, 2020
ABM integration

The leading Account-based Marketing platform Terminus announced integration with Salesforce’s major B2B marketing automation platform, Pardot. This product integration will help marketers to deploy account-based, complete-funnel plans with better analytics, improved reporting, lead-to-account mapping functionalities, and shared information.

Terminus account data can be leveraged by the Salesforce Pardot end-users by using this integration natively in the Pardot system. Users will be able to detect real-time high-value accounts. This can be done by using Terminus’ engagement information to create a seasoned segmentation and nurture campaigns right at the account level.

The main features of the integration include bi-directional data sync, data hygiene, lead-to- account matching, and Sales and Customer Success Intelligence.

Source: Martechseries

  • TAGS
  • Account Based Marketing
  • Pardot
  • Salesforce
  • Terminus
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