According to a report by Socialbakers, Ad Spend on Instagram Stories has grown about 70% over Q3 2019. The report, “Instagram and Facebook Trends for Q3 2019”, also states that Ad Spend on Facebook Stories has grown by only 0.3%.
The current state of online marketing has been shown, with data and graphics. It revealed the trends and changes shaping the social media landscape- the increased importance of e-Commerce and the evolution of CPC and CTR.
Socialbakers CEO said, “The rise of social commerce, the changing roles of Instagram and Facebook, influencer marketing, and the exploding popularity of video are just a few of the developments that online marketers will need to analyze and incorporate into their strategies in the coming year.”