6sense, the account-based orchestration platform, has launched its dynamic display advertising. The display suite is powered by AI and will help customers to serve content in online advertisements based on account information. Since display advertising is a vital part of account-based sales, the ABM platform by 6sense will also show ad-level metrics to track campaigns.

The new feature focuses on providing customers with relevant and personalized ads to form better engagement. It will grasp the company graph to find account-level data for the person the ad is being made. The HTML5 ads are customized with relevance, along with the dynamic text.

Source: https://www.martechcube.com/6sense-launches-dynamic-display-advertising/