Firstly, marketers should make sure they are investing enough in the site’s structure and performance. One needs to monitor and bounce and exit rates of the website. Another goal of a content marketing strategy should be to increase brand awareness. Check social metrics like social media engagement and web traffic. Next up, marketers need to focus on customer engagement.

Personalized sales campaigns, rich email content, and engagement on social media are some of the ways to build relationships with customers.

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