One of the most impactful ways a brand can connect and interact with its customers is by engaging in on-going conversations and providing value seamlessly in their daily lives. 

In a hyper-connected world, culture plays an increasingly significant role in identifying choices and preferences, and also getting relevant data for it. Clearly, customer preferences based on these cultural trends will be influencing marketing outreach content.  That is the intersection point of culture and content. As per Culture Group, the “5C’s Model” has been set to guide client strategy- Culture, Content, Communities, Conversation, and Commerce.

Article source: https://www.thedrum.com/opinion/2019/12/06/2020-trends-the-intersection-culture-and-commerce