Marketers need to focus on automating email campaigns, focusing on referral marketing and visual marketing to create more interactive emails.
2019 saw the trend for Instagram marketing to gain the maximum leverage of the email marketing efforts.
Marketers are looking to use Instagram for marketing need to be cautious about factors like – adding right tags or segmenting the email list well. After its launch in 2010, Instagram gained popularity immediately, 10 million in a year, and 1 billion as of May 2019. Marketers cannot lose focus from this immensely potential marketing platform automating email campaigns, focusing on referral marketing and visual marketing to produce more interactive emails.