Leading Account-Based Marketing (ABM) and B2B solutions provider 180byTwo announced integration with LinkedIn. This will allow clients to use 180byTwo’s Unifi Platform to utilize LinkedIn campaigns fully. The Unifi platform is the first end-to-end client intelligence platform developed and focused mainly on ABM marketers. The platform helps bring together the organization’s business intent, AI-based audience solutions, and B2B identity resolution. It will help to deploy improved robust data enrichment, seamless multi-channel activation, and granular targeting.
With the platform, customers can easily integrate their client CRM system, prioritize, score, activate, and enrich accounts via LinkedIn and other activation channels. Unifi will help marketers better understand their target clients’ behavior and implement targeted LinkedIn advertising campaigns.