Five Marketing Analytics Trends to Watch Out For in 2022

    Five Marketing Analytics Trends to Watch Out For in 2022-01

    In the past, marketing used to be all about getting the brand name out there. However, in 2022, it will be all about building a strong and effective brand, presenting captivating stories, and assessing the success of those stories. Creating a brand and expecting it to sell is no longer enough.

    With digitization sweeping the professional hemisphere, marketing analytics will become even more important.  Machine learning, artificial intelligence, and statistical modelling advancements would ably support it. Marketers need to become more adept with Mar-Tech and be aware of the latest marketing analytics developments.

    Mirko HolzerMirko Holzer, CEO of BrandMaker says, “It’s very hard to predict what will happen next in our continuously changing world, but marketers now must do this if they want to win. To be successful, they will have to rely on data analytics, which helps them predict the future, make informed decisions, and build campaigns and activities that increasingly resonate in the market.”

    “Access to data is good. But data itself won’t help you unless you can leverage that data to make accurate predictions and smart decisions in a very narrow window of time. For this, marketers need clean, trustable data.

    Also Read: Three Video Marketing Trends to Watch out in 2022

    Winning marketers will also be using technology and real-time data to help them innovate and reinvent their brands to stay relevant. This reinvention will have to happen on an ongoing basis, based on changing market conditions and customer behaviors,” Holzer says.

    Here are five emerging trends that every marketer should be aware of.

    Real-time data analytics is on the rise

    Real-time data analytics has the potential to change the way businesses operate digitally.

    Organizations can utilize real-time analytics to acquire accurate insights into what is happening now and design a strategy for future course of action instead of going back and peeping into archives of events and experiences.

    Real-time analytics allows marketers to leverage both personalized and industry-wide customer data to improve customer interactions. Collecting consumer data from numerous channels can help marketing teams obtain a clear picture of what they need and how customers learned about the company. It will aid in the development of stronger customer relationships, which in turn will help create personalized offers.

    CRM is gaining traction

    Customers would have forgotten a couple of unpleasant experiences in the pre-digital period, but that is no longer the case; customers expect personalization, and marketers are aware of this. However, the million dollar question is how can brands provide customers with personalized experiences?

    This is where a customer relationship management platform comes in handy. One of the most important aspects of generating more personalized experiences is having all of the consumer information in one place. CRMs will aid in the collection of data from a variety of offline and online interactions and linking it to a single customer profile. As a result, marketing teams will be able to construct better personas and target each consumer with offers and incentives they will appreciate rather than those they will mark as spam.

    Also Read: B2B Marketing Predictions to Watch in 2022

    AI will help boost content creation

    Content creators have benefited greatly from advancements in AI. By 2022, it will help content creators with the development of digital content, enhancing productivity and allowing more room for the creative process.

    The amount of effort and time required to develop content is one of the most critical barriers that a marketer has to overcome in order to create an effective personalization campaign. This problem can be solved by using artificial intelligence to create realistic images, text, video and audio. Algorithms can generate hundreds of content versions, test them, and compare them to specific people and groups. It will help in the optimization of campaign material in a matter of days, if not hours.

    Multichannel marketing will benefit from automation

    According to the Gartner report  “Predicts 2019: Marketing Seeks a New Equilibrium”, autonomous marketing systems will send out more than 55 percent of multichannel marketing messages by 2023, depending on marketer criteria and real-time consumer behaviour, resulting in a 25% rise in response rates.

    Multichannel marketing has increased significantly in response to the rise of automation. In the future, algorithms will place a greater emphasis on an individual’s proclivity to respond, displacing rule-based channel selection.

    Businesses can go through data from various marketing channels, examine the stats, and define their digital marketing plan thanks to software firms developing innovative SaaS solutions.

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