CPaaS- The Future of Smart Customer Connect

Podcast Interview with Ivan Ostojic, Chief Business Officer at InfoBip.

Delivering a consistent customer experience is essential for every business, and Communication Platforms as a Service is one way for enterprises to ensure cost and efficiency in their marketing strategies. This podcast discusses the new and emerging tools for customer connect and how, with omnichannel as the new normal, can businesses ensure personalized omnichannel customer interactions to deliver a top-notch customer experience. Ensuring the integration of contact center support, marketing, and sales efficiently as one function will ensure the efficiency of the entire outreach process, and certainly will add to the RoI of marketing investments.
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