Company to position itself to benefit from an expected Post-COVID 23% growth in Indian online advertising, appoints Parthiban Vairamudi as India regional manager
Zoomd Technologies Ltd. (TSXV: ZOMD) (OTC: ZMDTF) and its wholly-owned subsidiary Zoomd Ltd. (collectively, “Zoomd” or the “Company“), the marketing tech (MarTech) user-acquisition and engagement platform, announced today that it has opened operations in India to promote its online advertising and user acquisition services.
The Company is also pleased to announce that it appointed Parthiban Vairamudi, an experienced digital and business development executive with more than 18 years of regional market experience, as Zoomd’s ‘Man on the Ground’ in India to leverage on the Indian and regional market opportunity. According to a report published by Business Standard in February 2021, the Indian ad spend is expected to rise by 23% in 2021 after experiencing a 21.5% drop in 2020. Zoomd seeks to position itself to benefit from the Indian market recovery in 2021 by purposefully expanding into the Indian market and offering its unique services there.
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“India is a massive market,” says Ofer Eiten, CEO of Zoomd, adding “we wanted to collaborate with Indian publishers and advertisers for some time now and the strong market recovery we have seen in this quarter made it a final decision for us. We intend to onboard new customers and publishers over the course of the year and become a meaningful player in the Indian ad space. We welcome Parthiban to lead our efforts in this region.”
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