Zimmerman Advertising, an Omnicom Group company and the leading integrated, retail agency in the country, announced today that Office Depot, a wholly owned subsidiary of The ODP Corporation (NASDAQ:ODP), a leading provider of business services, products and digital workplace technology solutions through an integrated B2B distribution platform with an online presence and approximately 1,100 Office Depot and OfficeMax stores, has hired the agency as a partner for marketing support.
Zimmerman Advertising will provide strategic guidance, research, develop marketing/campaign plans, develop content/messaging and work closely with the Office Depot marketing team and media agency to execute marketing strategies to drive performance. The two companies have worked together for many years in the past decade.
Office Depot is laser focused on executing a strategy that delivers customer-focused value across all major segments. This requires an increased dedication to the messaging put in market and an experienced marketing partner to assist in the development of messaging and content that will engage and retain existing consumers, as well as reach new customers in the small business sector.
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“We’ve always loved Office Depot® OfficeMax® and we believe they’re once again poised for incredible growth. They have the right talent, the right proposition and the right ambition. I’m thrilled we get to work together again,” added Jordan Zimmerman, Founder and Chairman of Zimmerman.
“It’s important for us to have campaigns that will support our mission of enabling business growth but resonate with the millions of consumers that shop with us weekly. We’re extremely excited to be working with Zimmerman again,” said Wesley Brinkhurst, vice president of marketing for Office Depot.
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