Leanplum, the leading multi-channel customer engagement platform, and Zenly, the leading social map for close friends and family, an independent subsidiary of Snap Inc., announced that Zenly selected Leanplum for its robust customer engagement capabilities. The partnership will allow Zenly to benefit from Leanplum’s powerful in-app A/B testing tools and its integration with Amplitude’s analytics platform to drive segmented and personalized experiences for Zenly users.

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“We believe that we need a new way of mapping the world – maps that are a reflection of each individual and those they care most about. A strong A/B testing solution is critical to ensuring that each individual feels as though Zenly is their own,” said Alexis Druon, growth lead at Zenly. “We were looking for a solution that would allow us to test our app based on real-time insights and behaviors and that would also integrate directly with our analytics platform. We are excited to have found that solution in Leanplum, and look forward to seeing the benefits of perfecting users’ experiences with Zenly as we move further along.”

Founded in 2011, Zenly has millions of active users globally who use Zenly to stay in touch with their friends and family without social pressure typically associated with doing so. Zenly is available on the App Store and Play Store and continues to add engaging social layers to its core map interface.

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“We are proud of our partnership with Zenly,” said Momchil Kyurkchiev, co-founder at Leanplum. “While we have set out to support Zenly with our A/B testing and data integration capabilities, we envision boosting Zenly’s engagement with its user base and helping with their long-term user retention.”