Zapaterías Candy is a Mexican shoe store chain that is part of Grupo Andale , a company with high values of commitment and quality. They currently have more than 50 branches, with a presence in 10 states of the Mexican Republic, which operate through Teamwork Commerce’s omnichannel software.
In May 2021, Teamwork Commerce and Zapaterías Candy launched a new omnichannel strategy, incorporating Point of Sale (POS), Order Management (OMS), Inventory Control, CRM and Ecommerce solutions.
Alejandro Martínez Álvarez, Operations Director of Zapaterías Candy, shares his experience using Teamwork Commerce: “Zapaterias Candy found a great ally in Teamwork, a high-tech software that is capable of adapting to the specific requirements we needed. It allowed us to connect a platform omnichannel where we have all the information from our branches to make better decisions. We have greatly improved internal processes. The best thing about this system is that it always keeps improving.”
Also Read: Four Crucial Elements to Creating a Successful Customer Journey Map
Teamwork Commerce is a natively integrated solution for managing retail businesses, meeting the demanding needs of the industry. Candy’s staff now have the most innovative technology, and thanks to the use of Apple iPads , they can move around the store to serve their customers.
Teamwork allows Zapaterías Candy to have inventory availability in all its locations. The platform also communicates with the Ecommerce and Marketplaces to have visibility of items in real time. This provides endless selling possibilities by allowing associates to search for different items in the inventory and locate them at another location.
Creating a personalized experience is essential for Candy, which is why they have an armored CRM platform. When a customer makes their first purchase, it is registered in the system, allowing the company to view their purchasing habits. Thanks to the Teamwork Commerce loyalty program, customers generate rewards, which translate into personalized discounts and more sales opportunities.
Teamwork Commerce is an omnichannel solution that provides retailers with POS, OMS, Inventory Control, CRM and Analytics solutions. As a leading partner of Apple, Teamwork is constantly evolving and ensures the use of cutting-edge technology. The world’s leading retailers use Teamwork Commerce to create a customer-centric omnichannel experience and drive sales.
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