Yunji Inc., a leading membership-based social e-commerce platform, today announced the launch of a premium product line under its private label brand, Solo Life. With an 11-year track record and billions in annual sales, Solo Life’s new premium product line provides customers with higher-quality professional-level products, bringing customers peace of mind in terms of safety and efficacy.
With a mission to provide the most effective and professional products to its customers, Solo Life cooperated with top-tier international companies in product development. This includes a partnership to develop anti-aging products with Lubrizol, one of the top global suppliers in the cosmetics industry.
Lubrizol has won many international formula awards and brings a depth of experience in product applications of peptides, which are a proven anti-aging ingredient. Solo Life also cooperates with Rahn, a Swiss company that has 60 years of international experience of handling specialty and auxiliary products used by the cosmetic industry. Working together, Rahn and Solo Life will explore product ingredients, with a focus on researching active ingredients as well as extraction and processing technologies.
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Rahn shares Solo Life’s philosophy of using only natural ingredients. This partnership strategy has produced megahit products such as SUYE Concentrate Illuminateur (the “Product”), a hyaluronic acid face mask. The Product was an instant hit, generating RMB10 million in sales revenue within 15 minutes of its launch, and continues to be popular, having brought in RMB40 million in sales as of today.
Several of Solo Life’s products are certified to be registered as a medical device by the National Medical Products Administration, and can therefore be used in cosmetic surgery applications. In China, only products with the certification are authorized for use in cosmetic surgery or for sale in pharmacies.
Shanglue Xiao, Founder and CEO of Yunji, commented, “It is a great pleasure to see our Solo Life brand elevate the quality of products it provides, allowing our members to enjoy more refined and caring services and products in a safer, more secure environment. As a beauty brand, the new premium product line puts Solo Life directly on the international stage and makes it a leader among domestic brands. After consideration, we have decided to rebrand Solo Life by changing its name to “SUYE”. This rebranding will strengthen consumer perception of SUYE as a Chinese brand, further bolstering its image. Going forward, we will continue to focus on the execution of our growth strategy by developing private labels and refining megahit product offerings for our customers.”
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