Wizz, the social media app that provides teens with a safe space to meet and chat with new friends around the world, is kicking off its U.S. expansion with its first-ever “Wizz House” in Miami, Florida. The 16M+ user app is partnering with 12 social media influencers for the weeklong content house. Through the Wizz House, these influencers will meet future Wizz users on TikTok, and invite them to connect with them on the Wizz app.
Already one of the App Store’s top 10-15 social networking apps, Paris-based Wizz has tapped some of North America’s most viral–and age-appropriate – content creators, including Andrew Pav, Atsuna Matsu and PB Meir to expand its visibility among target users, ages 15 – 21. Local Miami influencers, such as Jordan Smikle, and Nick Cogs, will also take part in the event. (A full list of Wizz Housers follows).
Beginning Monday, January 15, Wizz will bring the online space it has created for teens to the real-world when these influencers take up residency at its Wizz House in Coral Gables. The ‘Wizz Housers’ will have free rein over house amenities–including a garden, pool and game room–which they will use as backdrops for hundreds of pieces of social content, all designed to introduce their communities into the World of Wizz.
Wizz Housers’ content will reinforce the role Wizz plays in sparking up random chats with people around the world. Once on Wizz, users can discover new friends who are online at the same time they are, through photos, videos, songs and other content.
“Wizz is all about creating the best possible space for people to make friends and be themselves,” said Jodie Renassia, Head of Growth at Wizz. “Having these influencers all in one space creating whatever content they want and expressing themselves creatively with each other is a physical example of the digital environment we’ve created. We can’t wait to see everything the Wizz Housers produce during their week together.”
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