Directmail2.0, LLC a direct mail technology company has taken the lead nationally in the creation and deployment of campaigns using Informed Delivery® by the U.S. Postal Service®. The relatively new feature, launched in 2017, has over 20 million subscribers who have opted in to digitally preview their letter-sized mail and manage their packages scheduled to arrive soon. Informed Delivery® creates an opportunity for mailers to build anticipation by supplementing their mailpiece image with a clickable and interactive color image below the grayscale image, or providing an image to replace the grayscale image. USPS® has several resources available to support mailers as they get started with Informed Delivery®.
“In an increasingly digital world, marketers must cut through the digital clutter to connect with their customers in an impactful way. Informed Delivery® does exactly that: it creates an omnichannel experience by incorporating digital elements with a physical mailing to make messages stand out,” said Carrie Bornitz, USPS program manager for Informed Delivery®. To date, DirectMail2.0 has launched and completed over 2,700 campaigns of the total 24,000 Informed Delivery® campaigns completed, representing over 600 brands.
Brad Kugler, CEO of DirectMail2.0 often touts he feels Informed Delivery® is the best thing the USPS has created since the Pony Express. “It provides an instantly trackable and verifiable second touchpoint to an otherwise single impression and practically un-attributable physical piece of mail”, says Kugler. Informed Delivery® a free and optional notification feature that benefits the entire household by allowing users to view what is coming to their mailbox whenever, wherever – even while traveling – on a computer, tablet, or mobile device.
