Westbrook develops a highly customer-centric CRM and service platform on Salesforce Service Cloud for Bank ABC’s digital, mobile-only bank – ‘ila’ to roll out from Bahrain across multiple territories in MENA.
Westbrook was engaged by Bank ABC to build out a highly customer-centric platform on Salesforce Service Cloud to both acts as the system of record and the customer lifecycle journey planner for ila, an innovative lifestyle banking offering launched in Bahrain with plans to expand across the MENA region. Westbrook integrated these cutting edge new customer platforms with Bank ABC core banking applications and facilities to provide seamless customer experience, including direct links to contact centers. ila enjoys the highest level of security and encryption and all communications are managed across the platform including using in due course the renowned Salesforce Marketing Cloud.
Bank ABC Deputy Group Chief Executive Officer, Mr. Sael Al Waary commented:
“ila reflects Bank ABC’s commitment to driving financial services to the next frontier, combining technology with a human-centric design to redefine banking for the next generation. Arabic for the word ‘to’, ila promises to propel its users from where they are, “to” where they want to be, enabling their long-and-short-term goals and aspirations through an extremely personalized approach to banking and financial management, aided by artificial intelligence and sophisticated data analytics.
As opposed to traditional banks, ila has been conceived and built differently from the ground up, keeping the customers and their rapidly evolving needs at its core: ila is agile, connected and intuitive.