The focus of the new expansion is on content marketing, producing professional articles and publishing them across high-authority platforms. This helps to establish dentists as leaders in their space, but also has a big impact on organic ranking.
Achieving a first-page ranking on Google is more important than ever, especially for dentists who rely on local search to drive inbound leads. With the latest move, more clinics can showcase their services to a wider audience and build a stronger brand.
Unlike traditional marketing methods, which can become expensive quickly, Webcast Marketing has a cost-effective approach to content marketing. The goal is to “blitz” content to establish brand image, credibility, and authority.
For dentists, this is a chance to separate themselves from the competition and ensure they are thought of first when patients search for treatments in their area.
Also Read: How B2B Marketers can Strategize B2B Omnichannel Marketing
The innovative marketing service uses AI-assisted technology to create and publish content that is optimized for Google. This makes it ideally suited to clinics that have tried advertising before on Facebook but have not been impressed by results.
Using an internet-wide branding strategy, the agency will create bespoke campaigns that help clinics get ranked in the Google 3-Pack for keywords in their chosen niche. By showcasing dentists in front of more potential patients, the marketing agency can deliver consistent and reliable results.
The key benefit of the expanded service is that dental clinics can improve their visibility. The hyper-local content marketing campaigns created by Webcast Marketing also help to generate more qualified leads.
Dentists can get in touch with the agency to drive more traffic to their clinic’s website and grow their audience. Because the content marketing service is highly focused, dentists will be attracting their target patients more reliably.
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