Conversions are an essential measure of success for any ecommerce website. If your conversion rate doesn’t increase with higher levels of traffic, then no amount of marketing will help you grow your business. Web development New York agency, Huemor, expands on and discusses the top conversion-boosting strategies your ecommerce website should employ.
- Smooth Checkout Process: Perhaps the easiest way to increase your conversion rate is to make your site’s ecommerce checkout process as smooth as possible. The two most important CTAs, “Checkout” and “Add to Cart”, should always be clear and visible to the buyer. One of the biggest causes of cart abandonment is requiring people to register before they complete their purchase. If you create a clear and easy guest checkout purchase, then you can encourage people to create an account after they finish their order.
- Relevant Recommendations: Recommendation engines that show relevant or complementary products can significantly increase your average order value and conversion rate. Curating a value chain through recommendations gives what could be lesser-known products a spotlight to shine in, while also giving the customer a direct path to an item that may fit their tastes or interests.
- Customer Reviews and Feedback: Ensuring there are verifiable and real reviews available to customers, both to browse and to create, is critical for establishing trust with site visitors. The modern online shopper spots an item they’re interested in, then scrolls to find the reviews. To increase your review conversions, your company needs to respond to reviews—especially negative ones. It’s important to view negative reviews as an opportunity to create a positive customer service experience. Respond to negative customer experiences with urgency and grace so future site visitors can see you’re reading and responding to them. Customers are more likely to leave a review if they know they can expect a positive interaction with you.
