Watchers, an entertainment startup company, announces the public beta launch of its app for watching movies, shows and sport together with friends and celebs. The app allows users to watch the content of the most popular video-platforms in sync and to communicate with each other by voice or text.
Along with private rooms for friends and relatives, Watchers App provides users an opportunity to join public rooms and enjoy watching the content with professional critics, comedians, other influencers and even an AI virtual commenter, Cinephile.
Watchers App is available in the EU, supporting YouTube, Netflix in a couple of weeks, as well as some of the local video platforms. The app is free for users as they pay only for their subscription on Netflix, Disney+, Curiosity and other popular platforms that will be supported soon.
In order to provide a multi-platform user experience, Watchers also proposes a b2b second screen solution, as the company developed an SDK that can be easily integrated into a VOD’s SmartTV application. Thus, users get an opportunity to watch videos on a big screen while managing synchronized videos and communicating via the app. This kind of partnership allows VOD-platforms to create an engaging social environment around their content, therefore to increase the time spent with it.
Today’s announcement in Web Summit will address digital loneliness, as people now spend almost one third of their waking hours being busy with this type of entertainment and simultaneously use mobile phones messaging and engaging in social media or looking up related content. “Our solution brings the opportunity for a social viewing close to what we used to experience in an offline world”, said Yana Bardintseva, Co-Founder & CEO at Watchers App.
