Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, is enabling Razer, the leading global lifestyle brand for gamers, to engage with customers in Asia Pacific and allow direct purchases of gaming gear and accessories on social media using Vonage’s conversational commerce application, Jumper.ai.
Jumper.ai is Vonage’s end-to-end conversational commerce solution that enables brands to create omnichannel, messaging-first customer buying experiences across popular messaging, social and web platforms.
Razer has multiple direct-to-consumer (D2C) channels including retail stores and Razer.com. With conversational commerce capabilities powered by Vonage, it now aims to use its strong social media presence – over 24 million followers across all platforms – to continually improve on their omnichannel experiences.
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“Using Vonage’s conversational commerce application, we cater directly to the changing demands of our customers through a seamless commerce flow,” said Mandy Arbilo, Associate Director, Global Ecommerce Platform, Razer. “According to Euromonitor, in Asia Pacific, sales via social commerce are expected to reach US$4 trillion by 2024. Overwhelmingly, our youth segments have a preference for social. Razer’s community and D2C strategy has a stronghold in social channels building an ever growing global community. Our fans are able to connect with Razer directly, enabling an opportune moment for social commerce to add value to our customer experience.”
Yash Kotak, Sr. Director Product Management at Vonage and Founder of Jumper.ai, commented, “Southeast Asia has surpassed countries such as the US, Mexico, India, and Brazil in both awareness and adoption of conversational commerce. According to Bain & Co., social commerce accounted for 44% of Southeast Asia’s U$109 billion e-commerce market in 2020 alone. Using our conversational commerce application, ecommerce players like Razer can leverage their presence on social media to create a seamless shopping experience and gain their customers’ trust through personalised conversations around their products and offerings.”
Recent enhancements to Vonage’s Jumper.ai conversational commerce solution enable brands to seamlessly invite buyers to a live video interaction with an in-store associate or customer service agent. This allows consumers to engage in personal conversations about products from anywhere while helping retailers build trusted relationships with customers.
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