Virgo Investment Group (“Virgo”) today announced a strategic investment with beverage incubator L.A. Libations, leading off with two initial investments in L.A. Libations’ brands. ARRIBA, a better for you Chelada & Mexican Style Soda Brand in which Molson Coors is an investor and ORRO, a plant-based protein drink. L.A. Libations is a next-generation beverage creator, incubator and accelerator that collaborates and partners with emerging brands and retailers that are focused on disrupting the beverage category by leveraging products that appeal to health-engaged consumers. The partnership supports Virgo’s continued focus of strategically expanding its franchises within the health and wellness sectors, leveraging L.A. Libations’ insights, experience and connections to invest in “better for you” products.
ORRO is a plant based nutritional Mini Meal complete with 16 grams of non-GMO pea protein and a 23 vitamin and mineral blend. Non-GMO, gluten and dairy free with no added sugars, sweeteners, or soy, the product offers consumers a portable meal replacement option to maintain a healthy lifestyle and boosted energy levels throughout the day. ORRO, founded by serial entrepreneur Shaun Neff and L.A. Libations, has partnered with top vegan influencer Tabitha Brown and experienced explosive growth since launch. ARRIBA is a clean label Michelada option that uses real organic tomatoes, less sodium and no MSG. The two brands align with Virgo’s initiative to partner with mission-based businesses in emerging trends that offer innovative and disruptive products. ARRIBA has enjoyed an investment from Molson Coors and is distributed alongside their iconic beer brands in retailers such as Walmart, Kroger, and Safeway Albertsons.
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“We are thrilled to be partnering with Danny and the L.A. Libations team and leveraging their 10+ years of insights and experiences in successfully launching and driving brands in the highly competitive beverage category,” said Scott Guthrie, Virgo Managing Director of Media/Entertainment and Wellness investments.
L.A. Libations CEO and Founder, Danny Stepper, said, “Virgo shares our vision and passion in bringing better for you brands to the masses. Our aligned mission and values will enable us to continue to create, identify and invest in the iconic health and wellness brands with our partners. We are very excited to initially partner on ORRO & ARRIBA, and we look forward to building many more brands together.”
Virgo’s investment capital will be used to further accelerate ORRO and ARRIBA’S growth as it works to scale distribution platforms and brand progression.
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