Katz Digital, a division of Katz Media Group, the largest media representation company in the United States, has selected VideoByte’s A2V as a preferred vendor for delivering audio advertising into Connected TV (CTV). The partnership will introduce a new and unique supply offering to Katz Digital’s customer base and harness the power of CTV with traditional audio ads.
VideoByte’s A2V technology is a new and innovative service that combines audio advertising with video advertising. A2V, the new audio to video solution will help transform audio ads into CTV video with new technology that has never before been available.
The partnership between Katz Digital and VideoByte will allow advertisers to reach new audiences easier than ever with the help of A2V, allowing audio buyers access into the CTV space, while targeting an audience not previously available for audio buyers.
“Katz Digital positions themselves as audio anywhere, therefore a partnership with VideoByte was a natural fit,” said David Naffis, co-founder and CEO of VideoByte. “Katz Digital is the leader in the streaming audio and podcast space, and now they are able to expand their business by elevating audio ads into CTV using A2V.” “We see televisions as another set of speakers,” said David Martin, co-founder and COO of VideoByte. “One that’s positioned in the most prized of venues – our homes and living rooms.”
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CTV affords audio buyers highly engaged long-form inventory with an average ad completion rate of 95%1. A2V also provides an option for something audio cannot inherently provide, the added premium value of a visual call-to-action (CTA) or dynamic QR code allowing consumers direct access to a website or downloadable app not always easily accessible with pure audio CTA’s.
“VideoByte helps bring a unique audience to our customers,” said Scott Porretti, President, Katz Digital. “This is an opportunity to showcase an audio ad within one of the most premium types of supply available today.”
This relationship enables increased reach, addressability and highly targeted campaigns that transact no differently than how audio buyers are buying currently. There are no special requirements or adjustments necessary and CTV inventory can be available to current running audio campaigns immediately.
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