Veeva Systems (NYSE: VEEV ) today announced new modular content features in Veeva Vault PromoMats to help life science marketers accelerate creation, reviewing and distributing content across all channels. New enhancements to the commercial content platform include features and connectors that allow brands to quickly deliver compliant content at scale.
Data from Veeva Pulse shows companies in the life sciences industry created 3.5 times more digital content than print content in the past year, with an average approval cycle of 21 days , 1 which underlines the need for more content, faster. Using pre-approved content modules to create sales and marketing resources enables teams to expedite legal, medical, and regulatory (MLR) reviews.
“Veeva’s modular content solution helps us generate compliant promotional content that resonates deeply with key audiences, so we can create world-class digital experiences,” said Cédric Grand-Pierre, Global Head of Experience customer and commitment at Organon, the proposed spin-off of Merck. “Vault PromoMats allows us to act faster, increase content reuse across all channels, and speed up the review process. ”
During the year 2021, Veeva will add the following features to its modular content solution in Vault PromoMats:
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- PromoMats Vault content pods: Starting today, customers can create and store pods directly in their Veeva Vault content library. The system now serves as a single source of truth for blocks of reusable text, images or statements, as well as the associated rules that govern the use of each module.
- Omnichannel Authoring Connectors: Vault PromoMats content modules can also be shared through Veeva APIs. In the coming months, customers will be able to integrate a range of channel-specific authoring tools, including Anthill Activator, Viseven’s eWizard platform and others, into Veeva’s modular content solution. Teams can use their favorite tools to assemble pre-existing modules and then send the finished resources back to Vault PromoMats for approval.
- Modular MLR Review: Once a resource is ready for approval, marketers can launch native MLR compliance workflows in Veeva Vault. Later this year, the system will add visual highlights to indicate which of the assembled modules are already approved, pending or reviewed for the first time.
“Modular content supports the industry’s rapid shift to digital engagement with a marked shift in the way brand teams write, review and distribute content,” said Pooja Ojala , vice president of content commercial at Veeva. “Our solution builds on our strong heritage in MLR and digital asset management to create a flexible and modular content creation system, reducing review cycles by more than 20% and increasing speed to go. the market by more than 50%. ”
To enable the brand’s teams to quickly distribute content modules through different channels, Veeva is also teaming up to set up a vast ecosystem of authoring tools. “By working with Veeva to automate the content production cycle, we are helping customers deliver personalized content faster and at lower cost,” said Nataliya Andreychuk , CEO of Viseven. And Rasmus Kalms, Product Manager at Anthill, added: “With Veeva, we can empower companies in the life science industry to improve content creation, reuse and agility at every stage. of the process. ”
For more information on modular content best practices, register for the upcoming Veeva Commercial & Medical North America Summit Connect on June 10, 2021. This full- day, live virtual event is open to professionals in the business world. life science industry.
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