The partnership will provide Vector’s Transit Advertising clients with real-time audience measurement, insights & attribution studies
Vector Media, an innovative Out-of-Home (OOH) media company specializing in transit advertising and the creation of interactive brand experiences, today announced a strategic partnership with StreetMetrics, the leading independent, 3rd party measurement and attribution provider for transit advertising media. The partnership will enable Vector to deliver clients with best-in-class campaign measurement and attribution insights at a level of scale and precision without precedent in transit advertising.
Through this new partnership, Vector and StreetMetrics will utilize technology that leverages real-time location data from vehicles and anonymized mobile devices, to measure the actual reach and impact of campaigns and include insights about the exposed audiences’ demographics and affinities. Clients will have the ability to digitally retarget their audiences and measure various forms of attribution, including website lift, brick-and-mortar visitation, and app downloads. This technology is a breakthrough in measuring transit advertising and is expected to affirm the strength of the medium. Thus far, StreetMetrics has measured over a dozen of Vector’s client campaigns, including on Vector’s new Digital Transit product, DDTVTM, enabling clients to understand reach, audience affinities and website lift directly attributable to their OOH spend with Vector.
Read More: Making Integrating Marketing Technologies the base for growth
“We are thrilled to partner with StreetMetrics on these new measurement and reporting tools,” said Vector CSO Jim MacCurtain. “Transit Advertising has been a pillar of OOH advertising for decades but has been challenged by limitations on measuring moving vehicles. Through this partnership, that challenge is removed, and we will now be able to prove the strength of our assets in delivering ROI and audiences that help move our client’s businesses forward.”
“Vector Media excels at connecting brands with their audiences by using impactful creativity. That’s why they’re the leader in transit and experiential media,” said Drew Jackson, Founder and CEO of StreetMetrics. “With this partnership, Vector can now deliver the insights and tools brands need to verify that impact and stay connected with their audiences. We’re excited to support them and their agency partners with dedicated, independent measurement to ensure that the performance of every transit campaign is properly gauged.”
The partnership represents another example of Vector’s ability to innovate and serve its clients in progressive ways. As the economy continues to recover and OOH rebounds, Vector, the largest transit network in the country, is well-poised to build on its rapid growth over the last several years.
