Validity, the leading provider of data quality and successful email marketing solutions, today announced the implementation of new BIMI certificates that make it easier for marketers to adopt of brand indicators for the identification of messages (BIMI). This new offer comes on the heels of Google’s announcement of general BIMI support in all Gmail inboxes.
BIMI is an industry standard email specification that allows the use of brand-controlled logos in verified customer emails. Google joins Yahoo and Fastmail in BIMI support, making BIMI available in approximately two billion inboxes. The new certificates reaffirm Validity’s dedication to promoting ethical marketing and a safer email experience for today’s consumers.
Today’s inboxes are more saturated than ever, with a 94% year-on-year increase in global email volume ( Source: State of Email Live). This phenomenon has made it increasingly difficult to gain the attention and trust of potential customers. To display sender-designated logos directly to the recipient’s inbox, BIMI requires Domain-Based Message, Reporting and Compliance (DMARC) authentication and a Verified Mark Certificate (VMC) of the sender’s trademark logo.
DMARC, combined with BIMI, ensures that the organization’s domain has not been spoofed, ultimately strengthening the reliability of email marketing from marketers to recipients and increasing email engagement for professionals. of digital marketing today.
Validity has a wealth of resources to help marketers take advantage of the significantly increased adoption of BIMI by mailbox providers, including the tools marketers need to manage both DMARC and BIMI within Everest. , your email success platform:
Brand Verified Certificates – Validity has partnered with Entrust, a leading Certificate Authority (CA) for digital security and secure identities, to help their customers obtain Verified Brand Certificates (VMC) that meet BIMI standards.
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Some mailbox providers, including Gmail, require senders to have a verified brand certificate issued by a certificate authority (CA) to accept BIMI; Entrust is a leading CA and assisted in the development of VMC for BIMI. Together with Entrust, Validity will help interested and eligible customers obtain an authorized VMC, allowing them to implement BIMI across all supported mailbox providers, now including Gmail.
DMARC Monitoring: Everest provides marketers with the tools they need to manage and monitor their DMARC policy, ensuring that marketers benefit from properly authenticated emails while protecting their domains against malicious individuals looking to steal information.
BIMI Assistant: Everest offers marketers a place to host their Scalable Vector Graphics (SVG) image for BIMI, a way to generate your DNS code for BIMI, and preview your message in a BIMI-enabled inbox before pressing send.
Marketers can also monitor email engagement within Everest to track clicks and conversions before and after DMARC and BIMI implementation and see the benefits of their investment in real time.
“As advocates of ethical marketing and members of the AuthIndicators task force, Validity seized the opportunity to support the increased adoption of BIMI throughout the email ecosystem,” said Mark Briggs, President and CEO of Validity.
“With the overwhelming transition to digital marketing, today it is much more difficult to stand out in inboxes full of spam and irrelevant ads. We are delighted to see how high-caliber email providers like Google allow marketers to do their jobs. to differentiate themselves from spammers and malicious people.
Validity customers must now rely more than ever on their ability to stand out as trusted and responsible marketers, and with DMARC and BIMI, the end customer who receives these communications will have the peace of mind of knowing that he is not a victim of spam or cybercrime. ”
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