Humana Inc., a leading health and well-being company, and Validic™, the market leader in platforms and solutions for personal health data, announced their collaboration to bolster device connectivity and the use of data in Humana’s Go365® wellness and rewards program.
Brands Need to Ensure Accessibility to Disabled Customers or Risk Losing Billions
The partnership offers Humana’s members the opportunity to connect hundreds of wearables, health apps, and in-home medical devices to their program. From high-end, high-tech smartwatches to low-cost, medically necessary blood glucose monitors, the Validic-Humana collaboration enables millions of members to connect their health technologies to their wellness program, including a growing number of Medicare and Medicaid beneficiaries. The partnership increases access to Go365® by Humana, an innovative and effective wellness solution that engages and incentivizes its members to achieve their best health.
A true bring-your-own-device (BYOD) approach ensures members are able to more deeply engage in the program using their own device or a smartphone app of their choice. Offering equitable and diverse options for engagement is crucial, considering 96 percent of the U.S. population today has a smartphone and 35% of wearable owners today have a device that is not manufactured by one of the top five wearable vendors. This BYOD approach enables more members to participate and engage in Humana’s wellness program, regardless of technology preference, tech-savvy, or the ability to afford a high-end device.
“We are proud to provide programs that support people in their journey to better health,” said Jeff Reid, senior vice president of Humana Wellness Solutions. “In broadening the accessibility of Go365 – both in terms of connectivity and membership – we enable more people, including those with different socioeconomic backgrounds or health challenges, to achieve better health in a premier wellness program.”
2019 Trends to Boost Instagram Email Marketing Efforts
With strong educational content and deep personalization, Go365 aims to fundamentally change lifestyle behaviors to reduce the risk of chronic conditions. The proven program offers activity challenges and rewards tailored to the individual as a means to meet the member where they are in their health journey.
“This collaboration is about focusing resources on populations that require more attention and giving support to individuals that need a continuous partner in their health. The work between Humana and Validic is about empowering people with the tools and freedom to live better and healthier lives,” said Validic CEO Drew Schiller.
