Digital marketing leader,, announces the launch of Comanche, an advertising management platform for large-scale advertisers and publishers., a leader in digital marketing products and services for large-scale advertisers, announced the launch of its newest software platform- Comanche. Comanche is built to create a transparent bidding process, manage supply and demand and the relationship between publisher and advertiser.

Enterprise advertisers leverage the new Comanche Platform to manage the placement, scheduling and investment of their digital campaigns. Publishers using Comanche have greater control of their inventory management and demand access across all sources and will see a greater return for the value of their traffic generated. built the platform around transparency for all users and is convinced that this dynamic tool-set will continue to optimize campaign quality for advertisers while increasing return for traffic providers.

Read Also: Diversity in Advertising Impacts the RoI Positively

“The Comanche Platform empowers both publishers and advertisers to maximize their marketing processes,” said Jason Kulpa, CEO of “The results are higher lifetime values of a qualified consumer moving through the sales funnel and competitive publisher payouts.”

Read More: The Future of Advertising: Connected TV